DUBAI FESTIVAL CENTRE
FUTURE ENHANCEMENT STRATEGY
Optiprop has been engaged by the Al Futtaim Group in Dubai to add value and support to its key asset at Dubai Festival City: the 2.4 million sq ft Festival Waterfront Centre.
Given that the Festival Centre is now well established in its trading pattern, the market opportunities are being evaluated to enhance the income and performance of the centre. This includes identifying and addressing aspects that have proven both successful and unsuccessful, whereby the successful elements may be built upon further and the unsuccessful adjusted, modified and/or eliminated. This also covers the productivity of physical elements of the overall centre such as the Canal, Pavilions, the public spaces in between, the Festival Marina, connectivity and general customer circulation. Brett Schafer is leading this OptiProp project, given his background and experience over many years with the Centre and the Dubai market dynamic, plus his international experience and specialty with leading Shopping Centres.
